CHEESEHEAD CHEATSHEET

INTRO TO INTERACTION DESIGN CLASS | FALL 2018

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To help new Green Bay Packers fans connect with their newly adopted team, I created a website prototype intended to model a welcoming and non-judgemental

fan onboarding experience. 

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I was given the opportunity to create a digital product based on any subject of my choice 
 
 
The course covered the design process, from the initial formation of a design problem to the creation of digital prototypes. 

NEXT PROJECT

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Cheesehead Cheesesheet is an online resource for new Green Bay Packer fans to learn more about their new team. 

To help new Green Bay Packers fans connect to their newly adopted team, I created a website prototype to welcome  model a welcoming, entertaining, and non-judgemental fan onboarding experience. 

For a class in interaction design in Fall 2018, I created a prototype online resource for new fans of the Green Bay Packers

To help new Green Bay Packers fans learn more about their adopted team, I created an 

 

Cheesehead Cheesesheet is an online resource for new and aspiring fans of the Green Bay Packers.  

To help new Green Bay Packers fans learn more about their adopted team, I created an 

 

Cheesehead Cheesesheet is an online resource for new and aspiring fans of the Green Bay Packers.  

The Challenge

2 Apps in 2 Months

Our client approached us with two primary objectives —to enhance their app's functionality and usability beyond their competitors; and to promote active lives in the London community.

To coincide with the East London expansion of the scheme, our team was under extreme pressure to move fast. We were tasked to deliver an iPhone and Android high‐fidelity prototype to our technical production partner within 2 months. The combination of a fixed deadline, app store submission time, security testing, and usability testing meant I needed to get the experience right in the first four weeks.

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CHEESEHEAD CHEATSHEET

CHEESEHEAD CHEATSHEET

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The Context

Ah, football. A game of honor, of tradition, of beauty.  And yes, it's a game of large men smashing into each other very quickly. But to many, football means a lot more than that -- especially in a place like Green Bay, Wisconsin -- home of the Green Bay Packers football team. Green Bay is where football feels the way football is supposed to be. It’s a special place, with great characters and great fans all around the world that hold a place in their heart for ‘the Pack.’

 

Even though they’ll likely never admit it, none of these fans were born Packers fans. Someone or something inspired and taught them how to be fans. Maybe they caught a glimpse of quarterback Aaron Rodgers throwing a Hail Mary to win a big game. Or maybe their grandma’s deep affection for Packer great Reggie White rubbed off on them.

Whatever it was that led them to be Cheeseheads, their fandom gives them a built-in community, something they have in common with strangers, and something to look forward to on game day Sundays.

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A site for new fans of football 

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Actress and newer Cheesehead, Jodie Foster

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